Netflix is bringing broadcast TV to its platform. In the summer of 2025, the company will offer French subscribers five linear broadcast channels from the nation’s largest commercial broadcaster, TF1 Group, according to a report by the Financial Times.

The arrangement represents a sharp turnabout from a company that’s spent years decimating the traditional television model. But Netflix is adopting some of that playbook now.

Netflix and TF1 will collaborate to provide access to live broadcasts, along with more than 30,000 hours of on-demand programming, by the summer of 2026, FT reported. That includes French adaptations of the reality series The Voice, scripted dramas and live sports. Netflix will be expanding its offerings beyond the typical binge-watching fodder that’s been its bread and butter.

The arrangement marks a departure from past deals between the two companies. Netflix and TF1 teamed up on the French historical series Les Combattantes (also known as Women at War). But this agreement goes deeper. Live TV will be integrated into the streaming interface, which isn’t something many other services have done.

Terms weren’t disclosed, but the scale of the partnership suggests a significant investment.

“The opportunity to increase daily engagement is key,” Netflix co-CEO Greg Peters said. “As the world’s largest entertainment company, we’re in a great position to deliver more daily content to our members and to get them to come to Netflix every day and stay with us for all their entertainment.”

For TF1, the deal represents a landmark in terms of both exposure and advertising. The company’s live channels will carry commercials, which could expand its reach and make it more appealing to advertisers.

“Following a tradition of partnerships with major players such as HBO Max and Disney+, TF1 will now join forces with Netflix, the leader in streaming,” TF1 CEO Rodolphe Belmer said. “We are meeting the challenge of attracting and entertaining viewers as well as of surviving in a market undergoing a fundamental transformation. As viewing habits shift towards on-demand consumption and as fragmentation increases, this alliance will allow our premium content to reach unprecedented audiences. In this context of secular decline of linear TV, this alliance will help us to remain in the game and benefit from the enormous driving force of Netflix.”

It’s not just a strategic move. French streaming platforms must reinvest between 20% and 25% of the revenue they make in the country into local content. Collaborating with TF1 could help Netflix hit that requirement while continuing to add more shows to its library that are relevant to its viewers.

It also presents a significant growth opportunity. TF1’s linear channels are watched by 58 million people each month, and its streaming service TF1+ has 35 million users, per the FT. Netflix, on the other hand, has just over 10 million subscribers in France, according to co-CEO Ted Sarandos in 2022.

This could be a way to bring TF1’s typical audience to Netflix — and vice versa. The arrangement could drive up engagement on both sides.

Peters also noted that the company will monitor the performance of the TF1 deal before making a move in other regions. If it goes well, that could mean similar arrangements elsewhere, particularly in Europe. Eventually, the company could target the U.S. market, which has remained untouched so far.

Consumer behavior is also shifting. Nielsen found that streaming represented 44.8% of total TV viewing in May, beating both cable (24.1%) and broadcast (20.1%) for the first time since Nielsen began tracking in 2021.

Not only are live channels available on streaming services like YouTube TV, but Netflix is taking it a step further. Streaming services aren’t just eating the traditional TV model anymore. They’re incorporating it.

By signing a deal with TF1, Netflix may be on the way to becoming a one-stop shop for entertainment, from bingeable shows to live sports and live TV.

For many French viewers, Netflix already felt like TV. Now, it’s going to be TV.